HOW WE BEAT GOOGLE: Search Engine Optimization

Updated: Dec 15, 2021

Did you ever wonder why certain items show up first when you Google something? Have you ever questioned why big business dominates the first page of results? The reason is search engine optimization (SEO). SEO is the process of improving the quality and quantity of website traffic from search engines. SEO is valuable when it is in the context of unpaid traffic rather than direct traffic or paid traffic. If businesses are paying for ads, essentially they are buying their way to the top of the consumers' search results. On-page SEO is driven by keywords used to rank in Google, Bing, Yahoo and other search engines. Off-page SEO is completed on social media or external websites vouching for your products/services. Businesses can optimize their SEO by analyzing what consumers search for most often and specific word choice. However, optimizing a business website, blogs or video posts can take time and there is no guarantee that they will succeed.

At The Small Business Experience we have curated a set of unique keywords and phrases that have been proven to work within transcripts of our videos, podcasts and promotional materials. We have developed a three-pronged approach to why we believe if you are a small business, listing at is more beneficial than purchasing SEO software or attempting to rank in Google. The average SEO package costs $2,819 per month and the average business takes 90-180 days to rank in Google. Simply put, this approach connects like-minded individuals, humanizes businesses and leverages the existing podcast audience.

Connecting like-minded individuals is a core competency that has been the vision since the inception of the podcast, since 2020. Consumers who visit are uniquely focused on spending the extra time and effort to purchase from a small business. These consumers understand the value and ultimate benefit that investing in their local economy will return over the long-run. A recent study has shown that over $9.3 billion would be returned to the economy if every U.S family spent $10 per month at a small business. We have always heard the term “shop small;” however, now makes that saying a reality. Consumers know The Small Business Experience name and trust us to ONLY list companies of high ethical character.

Personalized business descriptions is a feature that comes when a small business lists with Small businesses gain their competitive advantage through personalization and relationships. Here at The Small Business Experience we are returning the favor. All businesses listed will have a picture, contact information and a brief description of what the business is known for. This provides consumers with a clearer picture of what the businesses value-add proposition is. Doing business with a real person will never go out of style. Humans are social by nature, knowing who makes your products or provides your service means something. This may be shocking but, 65% of Americans’ shopping budget is still spent in stores.

The Small Business Experience Podcast has 25k+ downloads since its inception. It has amassed 56 countries and built a deep relationship with the audience. The small businesses featured on the podcast have experienced benefits and reached new customers. The podcast has a minimum of 15,000 impressions per month, which leads to engagement across all social media platforms. The community is growing and passionate. When consumers are passionate, they are ready to show you with their wallet. Consumers have shared with us time and time again the feeling they have when purchasing from a small business. There is a sense of pride and a feeling that your purchase meant something, because it did.

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