Updated: Dec 16, 2021
This is an opinion that we hold. We have seen the pandemic destroy local businesses and the government has shown that the assistance is over. Where does that leave billions of businesses today? Countless successful small businesses were forced to "temporarily" close down and as a result they no longer exist. Rebuilding Main Street, it is going to take work. It is going to take effort to carve pathways in consumers’ minds about who they are buying from. It is going to take time to normalize cash flow to invest in innovation. And it is going to take consumer spending to show business owners that taking the entrepreneurial risk is worth it. There are three simple reasons why small business is the future. If you are here, congratulations… you are part of the solution.
Connectedness. Humans were never meant to isolate. We are social creatures who thrive on relationship building. Social media giants have convinced us that our self-worth should be validated by like counts and shares. While human experience has always been defined by relationships that are built through quality time spent. Strictly online shopping with large corporations has become increasingly more impersonal. Knowing who you are doing business with provides a level of trust and mutual respect that is unique to small businesses. Businesses with less than 500 employees account for 99.7% of all U.S employers. As our world returns to normal, consumers will be seeking new opportunities, whether that is going back to their barber or going shopping at the local boutique. Small businesses on average donate 250% more than large businesses to community causes, because your community matters to them. Together we all move forward.
Superior Quality Product and Diminished Waste. Products or services that are provided by small businesses require a level of mutual agreement between buyer and seller. Small businesses take pride in their product, because in general that entrepreneur has spent a lifetime developing their processes. These processes are proprietary and of the utmost importance to them. This is because their livelihood and reputation is on the line each time a new consumer enters their business. Small businesses often come with the assumption of higher prices. The cost of shipping a container of goods has risen 80% from just a few months ago. Shipping prices have more than tripled since pre-pandemic. Furthermore, shipping produces 1 billion metric tons of C02 per year. Widely proving that small businesses foot tracker is much more environmentally stable than large corporate ecommerce platforms who rely on foreign nations for product.
The Diffusion of Responsibility. This concept has been widely reported on and experimented with. Essentially, this phenomenon is based around the differences between large corporations and small businesses. Although large corporations are considered their own “legal person” in the eyes of the law, this concept shows the true inequity between accountability demanded in the marketplace. Diffusion of Responsibility relates to who must take ownership of a work product or when things go wrong. In a corporation due to the large volume of people and corporate jargon, individuals are not required to take accountability for harmful situations or often unbecoming encounters with their customers. In a small business, you know who you are doing business with. When you call a small business you know who is going to answer the phone and there is accountability when there is an error or mistake. Due to the threat of accountability small business owners and employees are psychologically subjected to higher levels of moral and ethical behavior. At the end of the day, the people behind small businesses are accountable for their mistakes, whereas large corporations enjoy the luxury of bailouts and extensive government assistance.